They called it "die twice" but you'll die about four hundred times before you even get past the first boss.
Fun fact: FromSoftware stripped co-op, leveling, and classes from their formula and still won Game of the Year 2019.
They put a open world around Dark Souls and somehow people acted like nobody had ever thought of that.
Fun fact: George R.R. Martin wrote the background mythology but never played any FromSoftware game before or after.